Making it simple and cost effective for field staff who are operating sites to get relevant, timely and accurate information in order to feed and execute the pricing process is vital. FuelsPricing.com is designed to make use of all available channels depending on the customer infrastructure. This can range from direct integration with the POS and Pole Sign, web based smart phone and tablet integration through to phone based IVR. Our goal is to find the most cost effective approach and our experiences around the globe along with the continuing improvement in technology available mean this is an ongoing process.
Alongside the day to day information flow - FuelsPricing.com Retail - provides the capability for field staff to perform structured site surveys to validate qualitative information about sites. These surveys can be configured for specific data collection purposes e.g.. promotional activity or for input into the pricing strategy. The choice is the customers - FuelsPricing.com provides the capability to connect to your site operators directly.
As an example in some customers the data collection has been extended beyond pricing of fuels to look at competitive pricing of shop and promotional products, not just against other gas stations but all competitive retailers.
Territory managers need information to see what is happening in the sites that they look after and also to validate information that is being provided. One example FuelsPricing.com provides capability for is Audit Observation. While ideally collected from automatic sources (fuel cards etc) in some markets we also provide capability for Area/Territory Managers to survey markets periodically which is then used to check validity. Another usage has been mystery shopper style data collection.
Simple yet powerful analytics and reporting are also available to the Area/Territory Managers within FuelsPricing.com so that market and performance information is available at their fingertips.
FuelsPricing.com can provide information to our customers consumer websites, mobile applications platforms or indeed provide a framework for their development.