Visualise large volumes of data, on maps side by side and compare performance

Paying too much for your maps?

There are many many ways to visualize data, one great way is to see that data overlaid on a map. Whether in Retail where we want to see our sites and competitors or in B2B where we may want to see our locations and customer distribution, overlaying the data onto a map can provide another dimension.

Mapping data can also be typically static i.e. an overview of a region for a specific time period. With moving charts that show the progression over a period of time or using small multiples to show maps side by side e.g. for week vs. week comparisons you can easily start to see trends or anomalies. 

In this typical example we can see one period to another side by side, the size of each icon showing the relative size of the site (sales volume) and the colour indicating the margin (red being a low margin site through to green for a high margin site). Within the reports are typically driven by parameters and allow for further drill down into detail. In this case clicking on the icon would take you into further report showing more detailed analysis of that site so you can understand the volume and margin position. 


Extending mapping functionality leverages Google maps to not only provide the maps but also additional information. One key example of this is drive times - while it's great to see sites on a map it only provides part of the picture. As part of setting up strategies it's also important to know how far sites are really from each other from the perspective of a customer. To do this not only shows you the absolute distance but also drive times and drive distances. Consider two sites either side of a river or lake - as the crow flies they may be really close, but in terms of drive distance or drive time they are actually not really competing and as such shouldn't be considered competing.


  • The moment you make a mistake in pricing, you're eating into your reputation or your profits.