Visualize large volumes of data on side by side maps and compare performance
There are many many ways to visualize data. One great way is to see data overlaid on a map. Whether in Retail, where we want to see our sites and competitors, or in B2B where we may want to see our locations and customer distribution, overlaying data onto a map provides another dimension.
Mapping data is often static, i.e., an overview of a region for a specific time period. However, you can add dynamism with moving charts that show the progression over a period of time, or by introducing small multiples to show maps side by side, e.g., for week vs. week comparisons, so you can easily start to see and interpret trends or anomalies.
In this typical example we can see one period to another side by side, the size of each icon showing the relative size of the site (sales volume) and the colour indicating the margin (red being a low margin site through to green for a high margin site). Within FuelsPricing the reports are typically driven by parameters and allow for further drill down into fine detail. In this case, clicking on the icon would take you into further reports that show more detailed analysis of individual sites so you can understand the volume and margin position.
FuelsPricing leverages Google maps not only to provide the maps but also additional information. One key example of this is drive times. While it's great to see sites on a map, it only provides part of the picture. As part of setting up strategies, it's also important to know how far sites are from each other from the perspective of a customer. To do this FuelsPricing not only shows you the absolute distance but also drive times and drive distances. Consider two sites either side of a river or lake - as the crow flies they may be very close, but in terms of drive distance or drive time they are actually not really competing, and as such shouldn't be considered as competing.
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