Deal to support EuroGarages’ fuel pricing, will be used by EuroGarages to support fuel pricing across its growing network of…, will be used by EuroGarages to support fuel pricing across its growing network of 100+ retail locations in an announcement made today 7th June 2013

The deal will allow EuroGarages to monitor the market in real time and assist it in price decision making enhancing its fuel pricing capabilities as the chain continues to grow. The product was chosen after an extensive market assessment and trial process over several months where it was successful in demonstrating that it could meet key requirements. In addition to the benefits for its fuel pricing process, EuroGarages was attracted by the speed, ease of implementation and low overall cost of ownership.

The right pricing decisions

Guy Bickerstaffe, General Manager at EuroGarages said: “Making and implementing the right pricing decisions quickly is now a key process for us during this period of growth. We identified as the best available solution. “In the trial we integrated our Fairbanks wetstock system so we could assess margins based on our stock levels as we review pricing decisions. IIS’s long term relationship with ExxonMobil and their heritage in UK fuels pricing with Esso UK’s PriceWatch was also a contributory factor in our decision given our recent purchase of Esso stations."

Mark Scanlon, Managing Director of IIS said: “Helping fuel retailers compete more effectively and deliver optimised prices for their chosen strategy is our goal, and as a cloud based offering is designed to provide a cost effective, scalable solution. It encompasses our experiences of fuels pricing around the world into an easy to setup, easy to use, available everywhere solution.” stated Mark Scanlon, Managing Director of IIS. We are thrilled that a growing fuel retailer such as EuroGarages has chosen to partner with us.”

About EuroGarages

EuroGarages is the UK's fastest-growing forecourt operator, employing nearly 1,000 staff across 100+ sites in the North of England and Midlands. Working closely with corporate partners including Burger King, Spar and Starbucks, the company is driven to provide quality, convenience, value and customer service.


... the combination of the experience, knowledge and solutions can produce what customers need to compete in a changing market place. This partnership can help us deliver our vision for clients ...